Website + Social + Email
SFVFW Digital Marketing
Design & Direction
Sean Smith
Client
Los Angeles Mission College Foundation
Website + Social + Email
SFVFW Digital Marketing
Design & Direction
Sean Smith
Client
Los Angeles Mission College Foundation
Design Challenge
The Los Angeles Mission College Foundation is made up of volunteers who sole goal is create opportunities for students of the College. So when it came time to create a website, they were simply overwhelmed. The Festival needed a modern solution that could serve as a home for the festival news and information while acting as a bridge between social and ecommerce platforms. My goal was to create a elegant solution that elevated the feel of the festival through the images and stories of it's people.
It was an honor to work with the Foundation for 3 years. We were able to increase the Festival's outreach, ticket sales and gross revenue. Sadly, the festival and its website are currently on hiatus.
Website Creation
Website Design
WordPress Website + Social Integration
For sfvfw.com, I created a WordPress website which included social and google analytics integration. Digital sales were handled through Eventbrite. I also was responsible to writing and updating all content for the site.
Website Design
WordPress Website + Social Integration
Facebook Digital Campaign
Social Media
Facebook Ad Campaigns
Our digital marketing strategy was a combination of organic and paid campaign techniques. On Facebook we ran a target ad campaign aimed at specific customer types in specific locations in the county. Overall web engagement increase 2000% with online ticket sales improving by 300%. Additionally, the overall reach of the festival increased to 5 counties around Southern California.
Social Media
Facebook Ad Campaigns
Email Marketing
Email Marketing
Custom HTML + MailChimp
For sfvfw.com, I created and implemented a email marketing campaign that averaged over 2000 individuals a month.
Email Marketing
Custom HTML + MailChimp
Sean Smith
I am a multimedia creative that believes in the power of design to connect people across technologies and media platforms. Through visual and motion design, narrative and social media, I strive to highlight value in my client’s businesses and products. My goal is to help businesses and individuals build meaningful and engaging connections with their customers and employees.