John Kerhulas and the team at Drum Fuel asked me to help them create a brand identity for their drum instruction and lifestyle company. They are a great group of people that really love their students and love to play drums. The challenge was to create a modern identity that encapsulated their hard charging attitude towards life and music. The result was a drum and rocket ship combination that represented the 'heights' their student's achieve with a little 'fuel' in their playing. In addition to the logo, Drum Fuel needed a video identity that would set it apart online and help with merchandising.