Website Management + SEO
Renal Care Training Institute Marketing & SEO
Direction
Sean Smith
Client
Renal Care Training Institute
Website Management + SEO
Renal Care Training Institute Marketing & SEO
Direction
Sean Smith
Client
Renal Care Training Institute
Marketing Challenge
Renal Care Training Institute brought me on board to help establish the company as the premiere dialysis training school in the San Fernando Valley. My first task was to help craft a marketing strategy and implement it through a comprehensive SEO and Marketing program. I quickly identified the core of their student/customer base and developed a marketing plan centered around these customer types. In addition, I devised a online strategy that included an improved mobile friendly website, google analytics and authority management, social media targeting based on customer types, and specifically targeted keywords.
Within 6 month Renal Care Training Institute was ranked #1 in local search rankings for our targeted keywords. At the end of one year, enrollment had tripled!
Technical Writing
A critical part of our SEO and google authority strategy was the creation of relevant ever-green content. In the case of Renal Care, I researched and wrote content that combined our customer roles, keyword research and sales funnel all in one. The result was increased traffic from social media and organic searches that boosted our weekly lead generation.
Social Media Content Strategy
For Renal Care Training Institute, I created a renewed social strategy that centered on specific narratives to each customer role. Individual posts contained links to pages on the website built for each specific customer role with unique call to actions.
SEO and Authority Management
The comprehensive approach truly paid off. Within 6 months Renal Care was #1 in our targeted local search keywords!
Sean Smith
I am a multimedia creative that believes in the power of design to connect people across technologies and media platforms. Through visual and motion design, narrative and social media, I strive to highlight value in my client’s businesses and products. My goal is to help businesses and individuals build meaningful and engaging connections with their customers and employees.